Put your campaign around the content your customers are already using.
Construction tools and guides
Professional and contractor content
Project and procurement-focused pages
Use BuildConnect for more than a generic banner.
Promote estimating, CRM, project-management, accounting or site-management software.
Run an educational campaign around a guide or tool rather than a generic display advert.
Test a small campaign and use click and CTR data before increasing budget.
Secure the early category position before your competitors do.
Founding Featured positions are limited during launch. Once a category is fully reserved, later businesses can still advertise through standard placements but cannot recreate the original founding position.
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